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The U.S. Sweepstakes Model Is a Billion-Dollar Opportunity—If You Get It Right

Sweepstakes gambling is exploding, growing from $3 billion to $4 billion in just one year, with continued 20-30% annual growth expected. But while the market is booming, navigating the 45-state patchwork of regulations, tax laws, banking challenges, and platform restrictions is a minefield for operators.
This is where Simply Alpha Capital comes in. We help offshore and domestic gambling operators, startups, and investors successfully enter and scale in the U.S. sweepstakes market—while staying fully compliant.

What We Solve for You 

If you’re looking to launch or expand a sweepstakes gaming business, here’s what you need to know:

1. The Regulatory Framework Is Complicated—We Make It Simple

The U.S. sweepstakes model is legal, but only if done correctly.
• Every state has different rules, and there are 45 jurisdictions to navigate.
• The two-coin system is essential for legal compliance, but many operators misunderstand how to structure it properly.
• Alternative Mode of Entry (AOME) is required, but doing it incorrectly can drain your profits.
We ensure you get it right from day one, helping you implement a fully compliant business model that keeps you legally protected.

2. U.S. Tax Compliance: Avoid Costly Mistakes

Tax compliance in the sweepstakes industry is a gray area with conflicting advice everywhere.
• Should you pay sales tax or issue 1099s or W2Gs?
• How do you report winnings to the IRS while minimizing operational burden?
• What loopholes exist that can legally optimize tax obligations?
We cut through the noise, ensuring you use the right tax strategy that aligns with state and federal regulations.

3. Banking & Payment Providers: Get Approved, Stay Approved
Many operators struggle with banking relationships and payment processing.
• Most banks don’t understand sweepstakes and reject accounts outright.
• Payment providers demand AML compliance levels stricter than even traditional gambling businesses.
• A single mistake can get your account shut down, cutting off revenue overnight.
We structure your business the right way so you can secure and maintain stable banking and payment solutions.

4. Meta, Google & App Store Compliance: Stay Live, Avoid Bans
Your sweepstakes business is nothing without traffic and users.
• Meta (Facebook & Instagram) and Google Ads have strict policies. A wrong move can get your ads shut down permanently.
• The App Store and Google Play Store reject apps that don’t follow compliance guidelines.
• Operators that don’t structure their marketing and onboarding properly risk losing access to the largest user acquisition channels.
We ensure your business is structured in a way that keeps you compliant—so you don’t get banned and can scale with confidence.

5. Reliable Legal Opinions: Get the Right Guidance, Not Guesswork
Many operators waste money on bad legal advice that doesn’t hold up in practice.
• We provide expert-backed legal opinions that are actionable and reliable.
• Our guidance helps you avoid lawsuits, penalties, and compliance missteps.
• If you want to raise capital, investors will demand strong legal compliance—we ensure you’re ready.

How We Help You Win in Sweepstakes

📌 Full-Service Regulatory Support
From business structuring to licensing, compliance, and banking, we handle everything so you can focus on growth.
📌 Expert Tax & Payment Structuring
We help you implement the correct tax reporting strategies, secure banking relationships, and navigate strict AML policies from payment providers.
📌 Platform & Marketing Compliance
We structure your business to meet advertising and app store requirements, ensuring Meta, Google, and Apple don’t shut you down.
📌 Trusted Legal Guidance
We provide rock-solid legal opinions so you operate with confidence, attract investors, and avoid regulatory headaches.
Packages you need to get started now:

Package 1: Total Setup Package
Get your sweepstakes gaming site up and running with our all-inclusive setup package!
This package includes:
• Legal Opinions: Navigate the complex legal landscape with our tailored legal opinions, ensuring compliance with state and federal regulations.
• Tax Advice: Maximize your profits with our expert tax guidance specific to U.S. sweepstakes gambling laws.
• Corporate Setup and Options: Receive assistance with corporate structure and options to ensure your business is optimized for success.
• Platform Options Advice: Get guidance on selecting the right platform options with a regulatory layout to ensure compliance with U.S. laws.

Package 2: Ongoing Support Package
Keep your operations running smoothly with our ongoing support package!
This package includes:
• Compliance Monitoring: Stay ahead of regulatory changes with our continuous compliance checks and updates.
• Regulatory Compliance Checks: Ensure your operations meet all necessary regulations with our comprehensive compliance checks.
• Tax Consulting: Receive ongoing tax advice to optimize your financial strategies and ensure adherence to U.S. tax laws.
• Business Development: Get expert insights into business growth strategies to attract and retain customers in the competitive landscape.
• Training and Resources: Equip yourself and your team with the knowledge and tools needed for successful operations.
Customer Support: Our dedicated support team is always available to assist you with any operational challenges you may face.

Why Work With Simply Alpha Capital?

✅ We’ve Done This Before
We’re not just consultants—we’ve licensed over 100 gaming companies and understand the sweepstakes model inside and out.
✅ We Solve Real Problems
We don’t just give advice—we create real solutions to help you scale without regulatory risks.
✅ We Keep You in Business
From banking approvals to avoiding bans on Meta, Google, and app stores, we protect your business from costly disruptions.
Get Expert Sweepstakes Guidance Today
The U.S. sweepstakes market is growing fast, but getting it wrong is expensive. If you want to launch, scale, and stay compliant, you need expert guidance from day one.

Book a Free Consultation Today.